Comments on: Carlo Traversi Discusses the Future of the Climbing Industry https://allclimbing.com/carlo-traversi-discusses-the-future-of-the-climbing-industry/ Everything climbing and the outdoors. Sun, 01 Mar 2009 16:39:16 +0000 hourly 1 https://wordpress.org/?v=6.5.5 By: Top Posts on All Climbing from Feb 2009 â?? All Climbing https://allclimbing.com/carlo-traversi-discusses-the-future-of-the-climbing-industry/#comment-735 Sun, 01 Mar 2009 16:39:16 +0000 http://www.allclimbing.com/?p=713#comment-735 […] Carlo Traversi Discusses the Future of the Climbing Industry Posted on Wednesday, February 11th, 2009 in General Carlo Traversi discusses the future of the climbing industry and the different types of pro climbers interacting with the companies and the community. At this point in time, VERY few climbing companies have any clue what they are doing beyond making a decent product that sells enough to keep them afloat. I believe that much of this is due to BAD marketing techniques and BLATANT misuse of key athletes on their climbing teams. […]

]]> By: Tom Markiewicz https://allclimbing.com/carlo-traversi-discusses-the-future-of-the-climbing-industry/#comment-734 Thu, 12 Feb 2009 16:25:32 +0000 http://www.allclimbing.com/?p=713#comment-734 Agreed. I don’t think that Carlo’s suggestion of hiring an external marketing company is a good idea. Instead, developing a marketing department (or person) internally (that has the directive and authority to get stuff done) would be the best course of action.

]]> By: choss master https://allclimbing.com/carlo-traversi-discusses-the-future-of-the-climbing-industry/#comment-733 Thu, 12 Feb 2009 16:05:03 +0000 http://www.allclimbing.com/?p=713#comment-733 yeah, much better that they hire marketing companies who are even more clueless. that’ll get some serious results.

Most climbing companies still think they are getting a good deal buying ads in print mags. ha!

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