TreeHugger has an interesting interview with the founder of Patagonia, Yvon Chouinard.

The founder of Patagonia started out when he was little more than a teenager, selling his home-forged climbing hardware to â??dirtbaggerâ?? mountaineers like himself. Although all he really wanted to do was travel and climb, he had a knack for innovation and invention, and Chouinard Equipment Co. evolved into Patagonia, arguably the most successful outdoor clothing company in history. In his fifty-something years of experimentation, Yvon Chouinard has racked up a list of industry firsts that defies enumeration, yet he describes himself as a reluctant entrepreneur who really just loves to climb, surf, and kayak the wilds of the world, and hopefully save them along the way.

The interview is broken down into part 1 and part 2.

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