https://allclimbing.com/updates-on-the-alpinist-relaunch/ Everything climbing and the outdoors. Sun, 12 Apr 2009 19:48:27 +0000 hourly 1 https://wordpress.org/?v=6.5.5 https://allclimbing.com/updates-on-the-alpinist-relaunch/#comment-897 Sun, 12 Apr 2009 19:48:27 +0000 http://www.allclimbing.com/?p=971#comment-897 […] here to visit the full article on the original website.The other day I wrote about the reports of Michael Kennedy editing the new Alpinist. If you haven’t had enough of the Alpinist news, there’s even […]

]]> https://allclimbing.com/updates-on-the-alpinist-relaunch/#comment-896 Wed, 01 Apr 2009 07:02:30 +0000 http://www.allclimbing.com/?p=971#comment-896 […] Updates on the Alpinist Relaunch Posted on Monday, March 16th, 2009 in Media Dougald MacDonald reports that Michael Kennedy is going to edit the new Alpinist.Kennedy edited and published Climbing magazine for more than two decades before selling the magazine in 1997. Along with being one of America’s top alpine climbers of the 1970s and â??80s, he created a magazine with authoritative articles and elegant design, and he was rewarded with the largest circulation climbing magazine in the world. […]

]]> https://allclimbing.com/updates-on-the-alpinist-relaunch/#comment-895 Mon, 16 Mar 2009 19:57:09 +0000 http://www.allclimbing.com/?p=971#comment-895 […] Alpinist Magazine will relaunch under the direction of a former Climbing Magazine editor and I hope that this time the publishers will develop a successful business model and not schlep out the same mag as Climbing, Rock & Ice, et al. While I love climbing and backpacking, I don’t try to summit huge peaks, such as Wilson Peak in this photo. But I related to Alpinist because the stories and photos emoted that satisfying thrill of being surrounded by wilderness that only those who love the outdoors understand. If their photos could talk, they would sigh with satisfaction, whereas the other mags’ photos would grunt with testosterone. I for one prefer that deep sigh, but I’m not holding my breath. […]

]]> https://allclimbing.com/updates-on-the-alpinist-relaunch/#comment-894 Mon, 16 Mar 2009 19:27:20 +0000 http://www.allclimbing.com/?p=971#comment-894 I always believed, and believe most others felt the same way, that Alpinist was special because of its amazing art-like quality photos and detailed stories. The other climbing mags don’t have stories – they have bragfests, and if their photos could talk, they would grunt with testosterone rather than sigh with the satisfaction of being in the wilderness. I truly hope the new Alpinist manages to keep some resemblance to the old mag’s virtues. As for business models, I would love to see a forum with the top mag editors and publishers discussing ads and ROI because I agree – it really makes no sense to schlep out four of the same products with different names on the covers. I think the climbing community deserves better.

]]> https://allclimbing.com/updates-on-the-alpinist-relaunch/#comment-893 Mon, 16 Mar 2009 18:04:18 +0000 http://www.allclimbing.com/?p=971#comment-893 Wig nailed it. I bet there’s no actual research (at least not anything beyond the finger-in-the-wind kind of “research”). One or more of the US climbing mags seems likely to fall, and soon.

]]> https://allclimbing.com/updates-on-the-alpinist-relaunch/#comment-892 Mon, 16 Mar 2009 17:33:06 +0000 http://www.allclimbing.com/?p=971#comment-892 That’s because there probably wasn’t any market research…
So far as I can tell the market can barely support the mags we got.

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