{"id":284,"date":"2007-08-13T14:05:22","date_gmt":"2007-08-13T18:05:22","guid":{"rendered":"http:\/\/www.allclimbing.com\/archive\/2007\/08\/prana-may-be-on-the-chopping-block-by-new-owner-liz-claiborne\/"},"modified":"2007-08-13T14:05:22","modified_gmt":"2007-08-13T18:05:22","slug":"prana-may-be-on-the-chopping-block-by-new-owner-liz-claiborne","status":"publish","type":"post","link":"https:\/\/allclimbing.com\/prana-may-be-on-the-chopping-block-by-new-owner-liz-claiborne\/","title":{"rendered":"Prana may be on the chopping block by new owner Liz Claiborne"},"content":{"rendered":"<p><a href=\"http:\/\/online.wsj.com\/article\/SB118411798145562863.html?mod=rss_todays_us_nonsub_marketplace\">The Wall Street Journal<\/a> writes that Liz Claiborne, the relatively new owner of the climber favorite <a href=\"http:\/\/www.prana.com\/\">Prana<\/a>, is on a list of companies and brands they&#8217;re considering for sale or discontinuation.<\/p>\n<blockquote><p>The 16 brands that Claiborne will try to sell or license out or possibly discontinue are Sigrid Olsen, Prana, Ellen Tracy, Dana Buchman, Mac &#038; Jac, Kensie, Intuitions, C&#038;C California, Enyce, Laundry, Tint, Stamp10, First Issue, Emma James, Tapemeasure and J.H. Collectibles.<\/p><\/blockquote>\n<p>I can&#8217;t say this doesn&#8217;t surprise me &#8211; I wasn&#8217;t exactly thrilled when I heard the <a href=\"http:\/\/www.allclimbing.com\/archive\/2005\/12\/prana-acquired\/\">news<\/a> the were sold the first time. While climbers like myself are intensely loyal to Prana clothing, there was no evidence Prana was going to be a hit in the mainstream a la North Face. I give credit for Prana&#8217;s owners on making a nice exit, but I plan on stocking up on some of my favorite Prana shorts just in case&#8230;<\/p>\n<p>Let&#8217;s hope Prana gets sold to a climber friendly owner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Wall Street Journal writes that Liz Claiborne, the relatively new owner of the climber favorite Prana, is on a list of companies and brands they&#8217;re considering for sale or discontinuation. The 16 brands that Claiborne will try to sell or license out or possibly discontinue are Sigrid Olsen, Prana, Ellen Tracy, Dana Buchman, Mac [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31,8],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5jRR-4A","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/allclimbing.com\/wp-json\/wp\/v2\/posts\/284"}],"collection":[{"href":"https:\/\/allclimbing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allclimbing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allclimbing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allclimbing.com\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":0,"href":"https:\/\/allclimbing.com\/wp-json\/wp\/v2\/posts\/284\/revisions"}],"wp:attachment":[{"href":"https:\/\/allclimbing.com\/wp-json\/wp\/v2\/media?parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allclimbing.com\/wp-json\/wp\/v2\/categories?post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allclimbing.com\/wp-json\/wp\/v2\/tags?post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}