At this point in time, VERY few climbing companies have any clue what they are doing beyond making a decent product that sells enough to keep them afloat. I believe that much of this is due to BAD marketing techniques and BLATANT misuse of key athletes on their climbing teams. Hint to climbing companies-stop doing the marketing by yourself and hire someone that knows whats up.

In the past, I’ve commented on the archaic marketing from most climbing companies. I’ll have more commentary on this topic soon, but Carlo’s post (and the comments) is a must-read and quite thought provoking.

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