From Black Diamond:

It all started in the gym for BD Athlete Carlo Traversi. Now, 15 years later, he’s come full circle, tracing his roots back to where it began, only this time, as the owner of Sacramento’s new premier bouldering gym. But Carlo’s motivation is not only to provide quality plastic pulling, but also to create what he experienced growing up—a communal place for climbers to train and hang out, but also be mentored and taught the valuable ethics needed for the crag. Check out this film documenting Carlo’s journey from the gym to the crag and back again.

The post Video: Carlo Traversi – Gym. Crag. Repeat. first appeared on All Climbing.

At this point in time, VERY few climbing companies have any clue what they are doing beyond making a decent product that sells enough to keep them afloat. I believe that much of this is due to BAD marketing techniques and BLATANT misuse of key athletes on their climbing teams. Hint to climbing companies-stop doing the marketing by yourself and hire someone that knows whats up.

In the past, I’ve commented on the archaic marketing from most climbing companies. I’ll have more commentary on this topic soon, but Carlo’s post (and the comments) is a must-read and quite thought provoking.

The post Carlo Traversi Discusses the Future of the Climbing Industry first appeared on All Climbing.