I’ve been complaining about this for a while, but unfortunately they’re not quite there yet. You can’t just click on a link for the PDF download. Instead, you have to load up the entire online magazine seeing page-by-page thumbnails and once the process is complete, you can then save the mag as PDF.
Part of the way there is better than nothing I guess…
If the goal of a free magazine is wide distribution, then why are they making hard for as many people as possible to read it?
My advice: publish straight to PDF. Put it on Amazon S3 or a CDN and allow us to link straight to it. Immediately more distribution that costs less than printing a paper magazine that will increase revenue from advertisers.