Dougald MacDonald reports that Michael Kennedy is going to edit the new Alpinist.
Kennedy edited and published Climbing magazine for more than two decades before selling the magazine in 1997. Along with being one of America’s top alpine climbers of the 1970s and â??80s, he created a magazine with authoritative articles and elegant design, and he was rewarded with the largest circulation climbing magazine in the world.
MacDonald also states that the new Alpinist will relaunch in April, speculating that it will be more like Climbing magazine and appeal to a broader audience than the former Alpinist.
If this is true, there will be four print climbing magazines all targeting essentially the same audience.
I’m almost at a loss for words on this news. I do like that fact that there’s another magazine that will appeal to me (I wasn’t a subscriber to the old Alpinist), but I’m still trying to understand how the market will support all four of these magazines. The MBA in me would love to see these business plans, especially the market research.